Programming is formed to connect people with their passions on or near the water. It appeals to the obvious boater or fisherman, but they also have shows for those who enjoy waterskiing, wakeboarding, surfing, scuba diving, sailing, pleasure cruising, powerboat racing, or living on or close to the water. Kid and family friendly shows are also available along with shows on lifestyle.
Their target audience "includes all those for whom water is a defining element of their lifestyle." according to the Water Channel web site.
Also available on the Water Channel is Club Blue which is a home shopping program featuring marine related products at special discounts on items such as water sports equipment, life jackets, towables, nautical gifts and more.
To view programming information or to see if it is available in your area visit the Water Channel.